Nostalgia Marketing: How Throwback Vibes Are Dominating Social Media
Remember the days of typewriters, word processors, dial-up Internet, and flip phones? These elements of the past are not just memories but powerful marketing tools in...
Category: Information Publishing
How to Quickly Establish Yourself in a New Market or Niche
Entering a new market or niche can be daunting, but with the right strategies, you can quickly establish yourself and build authority. Whether you’re starting something...
Turn Tiny Products into Expensive Courses with the Double Chocolate Macaroon Method
My organic grocery store sells several different kinds of prepackaged coconut macaroons. The cookies come in bags or canisters and the weight tends to be around 12 to 16 ounces.
But for the same price, you can buy a bag that weighs just 5 ounces.
Case Study: The Ogilvy-Oyster Method of Sneaky Selling
Here’s how a small shift in your content strategy can lead to big profits:
“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.
Are Your Videos making this Audio Mistake?
Imagine you’re making a video about how to declutter a closet.
In the video you show the closet beforehand, you explain what you’re going to do and how you’ll do it, and then you have a montage of video clips of you working while music plays. Finally, you come back on screen and give a few parting thoughts.
